GRANMOTHER’S PLAN – LITORAL

On-line

Social Media Content

Tras el reposicionamiento de la marca, iniciamos la estrategia en RR.SS de Litoral desarrollando un ambicioso plan de contenidos que incluía horas de vídeo y multitud de formatos. La abuela de Litoral tomó las redes sociales y se convirtió en una auténtica “influencer”.

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Litoral is one of the most famous spanish Nestlé Brands. It’s spokeperson, a traditional Asturian old lady, aims for the come back of the most traditional spanish receips. After the brand repositioning in 2017 (where we target younger consumers) we started Litoral’s strategy in RR.SS developing an ambitious content plan that included hours of video and a multitude of formats. Our grandmother took social networks and became an authentic “influencer”.

 

CASE STUDY

 

TEAM:

General Creative Director: Siscu Molina

Creative Director: Tomás Ferrándiz

Creative Team: Albert Picanyol, Marc Solé